TEX•COTE® COOLWALL® Exterior Coating System
A Smarter Alternative to Traditional Exterior Paint
Superior Painting is proud to offer the TEX•COTE® COOLWALL® Exterior Coating System, an advanced exterior wall coating designed to do more than improve the appearance of your home. COOLWALL® combines heat-reflective technology, long-lasting color performance, weather protection, and professional application to create a durable exterior finish built for demanding conditions.
Unlike conventional exterior paint, COOLWALL® is specially formulated to reflect solar heat away from exterior walls. Testing by the U.S. Department of Energy’s Oak Ridge National Laboratory found that the system can lower exterior wall surface temperatures by as much as 40°F and may reduce cooling-energy costs by up to 21.9%, depending on factors such as color, climate, location, and substrate.
Upgrade Your Home With COOLWALL®
Heat-Reflective Technology Designed for Your Home
Exterior walls absorb solar radiation throughout the day. Traditional coatings can allow that heat to build up on the surface, contributing to higher wall temperatures and increased demand on your cooling system.
COOLWALL® uses infrared heat-reflective technology to reflect a portion of the sun’s energy away from the home. The technology targets near-infrared light, a major part of the solar spectrum that is invisible to the human eye. This allows even darker exterior colors to achieve greater solar reflectance than comparable conventional coatings.
The result is an exterior coating designed to help your home stay cooler while maintaining the color and curb appeal you want.
Benefits of TEX•COTE® COOLWALL®
Choosing COOLWALL® from Superior Painting gives homeowners an exterior coating system designed around long-term performance rather than appearance alone.
Lower Exterior Surface Temperatures
COOLWALL® can reduce exterior wall surface temperatures by as much as 40°F under qualifying conditions.
Potential Cooling-Energy Savings
Department of Energy testing documented cooling-cost savings ranging from 4.2% to 21.9%, with actual results varying by home, climate, color, and other conditions.
Excellent Fade Resistance
The coating is engineered to maintain its appearance despite prolonged exposure to sunlight and weather.
More Than 570 Heat-Reflective Colors
Homeowners can choose from an extensive color selection rather than being limited to white or very light finishes.
Mold, Mildew & Dirt Resistance
Kynar® PVDF resin provides low water absorption and low surface tension, helping resist mold, mildew, and dirt pickup.
Improved Durability
Lower surface temperatures can reduce the expansion and contraction caused by heat, helping minimize stress on the exterior coating.
Professional Application
COOLWALL® is applied as a complete coating system rather than simply another coat of conventional exterior paint.
Powered by Kynar Aquatec® Technology
One of the most important features of the COOLWALL® system is its use of Kynar Aquatec® PVDF technology.
Kynar® PVDF resin naturally offers low water absorption and low surface tension, helping create a barrier against dirt, mold, and mildew. Unlike conventional coatings that may rely on added mildewcides, these characteristics are inherent to the resin itself. The technology also helps the coating maintain its gloss and solar reflectivity over time.
For homeowners, that translates into an exterior designed to stay attractive and perform longer with less ongoing maintenance.
Long-Lasting Color Without Sacrificing Energy Performance
Choosing an energy-conscious exterior shouldn’t mean settling for a limited color palette.
COOLWALL® is available in more than 570 heat-reflective colors, giving homeowners considerable freedom when updating their exterior.
The system’s infrared-reflective technology allows many colors—including darker shades—to reflect more solar energy than conventional coatings of similar colors. In one example from the product literature, the technology increased the total solar reflectance of the same black color from .05 to .21.
That means you can choose an exterior color based on the look you want while still benefiting from the system’s heat-reflective properties.
Built to Resist Fading, Weathering & Everyday Exposure
Sun, moisture, temperature changes, dirt, mold, and mildew can all affect the appearance of an exterior finish.
COOLWALL® is engineered to withstand these conditions. Accelerated weathering tests are used to evaluate its fade resistance, while real-world exposure testing highlighted in TEX•COTE® materials demonstrates the difference between heat-reflective and non-heat-reflective finishes after prolonged sun exposure.
The system is designed to provide:
Superior color retention
Fade resistance
Dirt resistance
Mold and mildew resistance
Weather protection
Gloss retention
Long-term exterior durability
More Than Paint: A Complete Exterior Coating System
The difference between COOLWALL® and an ordinary paint job extends beyond the finish coat. TEX•COTE® outlines a detailed exterior preparation and coating process designed to create a properly prepared, uniform surface.
The process includes exterior inspection, cleaning, repairs and patching, masking, application of COOLWALL® primer, primer inspection, application of the heat-reflective finish, trim coating, and final cleanup.
Proper preparation is critical. Areas with cracking, decay, loose paint, dirt, stains, or mildew are addressed before the final coating is applied. The primer then creates a thicker protective base before the heat-reflective COOLWALL® finish is applied in the homeowner’s selected color.
Designed for Different Exterior Surfaces
COOLWALL® can provide a high-performance finish across several common exterior materials. TEX•COTE® highlights applications including:
Stucco | Cementitious Siding | Wood Siding & Trim | Metal
This versatility makes the system an attractive option for homeowners who want to upgrade their property’s appearance while adding heat-reflective and protective performance.
Tested Technology With Proven Performance
COOLWALL® isn’t simply marketed as a heat-reflective coating. Its performance has been evaluated through controlled testing.
In testing at Oak Ridge National Laboratory, COOLWALL® achieved a Total Solar Reflectance measurement of .513 compared with .246 for a traditional coating in the same color.
Infrared photography featured in the TEX•COTE® materials also demonstrates significantly cooler wall temperatures after COOLWALL® application, with reported reductions of up to 37°F in the illustrated comparison.
These performance characteristics make COOLWALL® especially appealing for homeowners looking beyond the short-term benefits of a standard exterior repaint.
Less Repainting. More Long-Term Protection.
Traditional exterior paint eventually fades, weathers, chips, or peels, leading to another round of preparation and repainting.
COOLWALL® is designed as a longer-term exterior solution. The product literature states that the system is warranted against chipping, flaking, or peeling for as long as the homeowner owns the home, subject to the manufacturer’s warranty terms and conditions.
By combining a durable coating, fade-resistant technology, heat reflection, and thorough surface preparation, Superior Painting can offer homeowners an alternative for those who want more from their next exterior painting project.
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Give Your Home a Cooler, Longer-Lasting Exterior
Your home’s exterior coating should do more than change its color. With TEX•COTE® COOLWALL® from Superior Painting, you can upgrade your property with a professionally applied coating system engineered for beauty, durability, heat reflection, fade resistance, and long-term performance.
Whether your goal is to refresh an aging exterior, reduce heat buildup on exterior walls, improve color retention, or avoid the cycle of frequent repainting, COOLWALL® offers a high-performance solution backed by decades of coating technology.
Get a Free COOLWALL® Exterior Coating Estimate
Cooling-cost and surface-temperature reductions vary based on color selection, geographic location, climate, substrate type, and other conditions. In some climates, there may be a heating penalty. Manufacturer warranties are subject to applicable terms, conditions, and eligibility requirements.